Follow Your Heart

In 2010 I opened the doors to the very first version of Declaration & Co. It was tucked away on a little side street not far from where our forever home is now.  My heart pounded with excitement and uncertainty on that first day. Unsure of what I was doing, where this was all going. But it felt right in my heart and that’s the way I’ve always gone by, I follow my heart. And right now, my heart is telling me that doing too much is too much. That is why Steven and I have made the very tough decision to close our Jacksonville location. We will close our doors April 15th 2020 so stay tuned for store closing details. My goal from day 1 has been to deliver nothing but happiness when anyone walks through our doors and that will never change.  We are working on brining the best version of who we are and what we can offer you by focusing on new and exciting things in the near and distant future.  As a small business, sometimes take a step back and looking at everything as a whole is extremely hard to do because so much time and love goes into everything, but it’s reminded me that no matter how we grow, I must trust my heart and follow what it tells me.  Thank you for 3 wonderful years in Jacksonville! I will always love and appreciate you. And as far as our St. Augustine location goes, there’s nothing to worry about. Love Lara


For our Jacksonville customers we are sorry for any inconvenience this has caused you. But please know that we will make sure we accommodate you from our STA location. 

Gift cards purchased in the JAX location can still be used for full value at our STA location. While the gift card system does not work online, you can call or text 904.295.2476 and one of our Dolls will take care of you.

Rewards points If you've earned points in the JAX location over the past 3 years, your points will remain your points. And in fact, our rewards program is getting a major makeover. For more info please take a look at our rewards page. You can find that here.

Additional questions

When will the Jacksonville location close? The last day to walk through our JAX doors will be April 15th (or sooner).

Can I still shop with Declaration & Co? Yes, 63 San Marco Ave in St. Augusitne, FL 32084

Is the St. Augustine location closing? No, St. Augustine is not closing.

What happens to my gift card? Nothing, you can use it at our St. Augustine location or call us and we can help you use it over the phone.

What happens to my rewards points? Nothing, they are still yours and getting a major improvement over the next few weeks.

I have other questions not addressed here how can I contact someone? Email us at [email protected] and we will get back to you asap

Will you have a big store wide sale? Yes, stay tuned for updates and discounts.

Why are you closing Jacksonville location? The retail market has shifted and so must we.




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