About us

Declaration & Co

Founded in 2010 & re-envisioned yearly.
"We expect to exceed your expectations, every time."  

Declaration & Co. has set out to create the best shopping experience in the world. Where you can find just the right amount of everything you need. Consider Declaration & Co. your best gift concierge in the world.

 Lara founded Declaration & Co. because she believed the industry "got cheap and too insincere." Slapping labels on products that were made dirt cheap and without any real identity seemed to be a growing trend that she wasn't about to present to her loyal and growing customer base.

 In 2010 when Declaration & Co. was founded, Lara didn't realize it at the time, but within the next 2 years she would pivot from a full time wedding event and invitation designer into a socially thoughtful product designer.  She realized that she could fulfill her love to create and at the same time bring a better product to her customers.

 In 2012 - Lara created her first product, a stack of cute hand-drawn greeting cards. She quietly put them out on the sales floor without any big announcement so she could see how her customers would respond. She was pleasantly surprised to find that they sold out within a few days.

 In 2013 - Her husband, Steven, who had helped her behind the scenes over the previous three years, saw opportunity to help grow the business. He was already on board with her mission and watching her do what she loved everyday inspired him. So he quit his job and would join her as the "left brain to her right brain." Steven has helped Co-Found Declaration & Co. walking side by side with Lara, into what it is today. "It's her vision, her brain, she's so creative & has so many amazing ideas, I just help her organize and execute them so she can keep creating." - Steven, on how he's helped grow Declaration & Co.

2019 - Declaration & Co. is proud to be a socially responsible small business with a focus on community and sustainability. Lara has continued to add to her portfolio of socially responsible products which consists of local manufacturing partners, natural resources like organic soy wax, eco friendly water based fabric dyes, recycled materials and products made by American Hands. Declaration & Co. has made a commitment to their community over the past 9 years and continually works to create value for everyone involved; from the customers, to community members, to schools, other businesses, the local economy and their employees.

2020 - The Candle Social has arrived to The Homeroom. Running mainly on the weekends, grab a friend or two and come pour candles with us all while learning more about candles.

Stop in to see the beauty and feel the love; and see for yourself why their customers leave as friends.

Come check out our physical location if you're in Northeast Florida! 
Declaration & Co.
63 San Marco Ave
St. Augustine, FL 32084

[email protected]

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